The ways that people connect with businesses online are changing. Bringing in new business online is about more than having a fancy website. Your entire web presence needs to indicate where you are located, the services that you offer, and give your potential customers the means to contact you.

Local SEO is essential for your business to bring in new leads. Half of Google searches don’t lead to clicks on any organic search results; users are instead clicking on Google My Business profiles and investigating with Google maps. Google favours websites that are accessible via mobile browsers and searches for businesses “near me” are becoming more common. If your business isn’t practicing Local SEO, there is a strong chance that you will lose out to potential customers to your competitors who are.

Unsure of where you stand or where to begin? We've been helping our clients build successful local SEO strategies and know the tried-and-true tactics that can help you. Our Local SEO guide is here to help you evaluate how prepared you are for success and to lay out the next steps to increase your chances of being found online. 

Key Takeaways

This guide will help you:

Understand what Local SEO is and how it works.

Find people who are looking for you.

Outrank your competition in local search.

See where your gaps are and how to fix them.

New Customers

The way that people search has changed. Be there when new potential customers are looking for you.

Gain Insights

Tracking your local traffic will help you to gain valuable insights to your customer base, teaching you how to connect with them effectively.

Competitive Edge

Get ahead of the Local SEO game before your competition does and rank higher than they do in the search results.

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